Microsoft and the art of blogging

Link naar online publicatie: http://www.ikmagazine.com/xq/asp/sid.57AB476B-AD24-47E4-B699-CF4867FE5A59/articleid.BC15BE9E-6F09-4BAD-B448-A33870AC2E8C/eTitle.Case_study_Microsoft/qx/display.htm

Auteur(s): Efimova, L. & Grudin, J.

Gepubliceerd: Inside Knowledge, 2006/2007, 10 (5) December/January, pp.24-27 (online version).
Related public access paper

Publicatienr: TI/IS/2007/001

Projectreferentie: Iceberg/2007

Samenvatting: There are several thousand employee blogs at Microsoft. An in-depth study of bloggers in the company highlights the issues that arise when a personal medium is applied to work goals.